Continue from previous article 3. Sales Sales teams can employ the insights of the analysis to identify up-selling and cross-selling opportunities. By spotting your happiest customers and what makes them happy allows you to recognize who can be more receptive to up- and cross-selling and avoid sales pitches that might upset unhappy customers. You can also identify top…
Employ sentiment analysis and text mining to improve customer experience Sentiment analysis and text analytics are fueled by smart and advanced language algorithms and machine learning algorithms. Other methods rely more on linguistics, others rely more on machine learning and deep learning. Hybrid AI methods though are more effective as they combine the best of…
Microsoft affirms that more than 50% of people around the world want companies to take prompt action on collected customer feedback. Customers give feedback because they want to be heard both by other customers and by the brands. They show how they feel and think about and how satisfied they are from a brand when buying or…
Whether it’s brick-and-mortar or online stores, most retail transactions take place on a day-to-day basis and the volumes are quite impressive. According to Statista, retail sales across the world will surpass $26 trillion in 2022 and in the US alone, specialty stores account for $33.4 billion of market size. The retail sector was at the forefront throughout the…