TOURISM AND HOSPITALITY
The tourism sector is by nature an industry that is vulnerable to customer's reviews and opinions. Customers choose hotels, travel agents and other services based on their expected satisfaction. The perception they have built on the service provider is is a key decision factor.
The touch points of a customer with a hospitality company are numerous. And the customer's expectations are high.
Understanding how the customer experiences your service is absolutely a requirement to build further reputation and improve services.