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Everything changes today in the financial services sector. The world is split into two distinctive type or firms, the traditional banking institutions and the challenger or neo banks. The first group realises they need to adopt. The latter understands they have to improvise and differentiate to be able to take market share. 

Everything today starts in the customer. From the products that are created to the way they are serviced, financial institution are in a hurry to create a customer centric business model.

Analysing what your customers say about you, the products they use, the experience they have with your point of sales and what they say about a competition is absolutely important to help you strategising your go to market initiatives.