The energy sector goes through a tremendous change in our era. The need for clearer energy, sustainable resources and an increase in ESG awareness makes the industry more competitive.
Companies try to attract customers and take them from the competition, while profit margin stays challenging.
In an effort to be more competitive, energy companies focus on customer experience and service, relying more and more in having positive interaction with their customer base.
Analysing customers' feedback and reviews is an absolute necessity for a company to stay ahead of the game.